The Rise and Fall of Diamond Star Motors: A Tale of Turbocharged Partnership

Table of Contents

Key Takeaways

The Birth of the DSM Chrysler Partnership

When Mitsubishi Met Chrysler: A Love Story The 1985 Rescue Mission: Saving Chrysler Pooling Resources: The Budget-Friendly Approach

Building the Dream: The DSM Manufacturing Plant

Bloomington-Normal: The Chosen Land Robots, Robots Everywhere: The Tech-Savvy Plant Six Models, One Line: The Manufacturing Magic

The Turbocharged Trio

The Fast and the Furious: DSM Style Turbocharged Monsters: The Engines That Roared From Secretary to Speed Racer: A Car for Everyone

The Rise and Fall of the Eagle Talon

The Talon Takes Flight: A Star is Born 1998: The Year the Talon Lost Its Feathers Hopes for a Comeback: Talon Fans Unite

The Second Generation

Chrysler Bows Out: The End of an Era The Convertible Spyder: Letting Your Hair Down Turbocharged and Cushy: The Best of Both Worlds

The Legacy and Quirks

Diamond Stars Shine Bright: A Lasting Impact The Aftermarket Boom Quirks and Features

Additional Information

Conclusion Frequently Asked Questions

Back in the mid-80s, Chrysler was in a bit of a pickle, and Mitsubishi had its own issues trying to crack the U.S. market without stepping on any quota toes. So, in 1985, they decided to team up and form Diamond Star Motors. This partnership was all about pooling resources to create something new without breaking the bank. They set up shop in Bloomington-Normal, Illinois, and started cranking out some iconic cars: the Eagle Talon, Mitsubishi Eclipse, and Plymouth Laser. These cars were a hit, thanks to their turbocharged engines and sporty looks, making them a favorite among car enthusiasts.

Before diving deeper into the story, take a moment to watch this comprehensive documentary that showcases the birth of this remarkable partnership and its impact on automotive history:

Key Takeaways

• Chrysler and Mitsubishi joined forces in 1985 to form Diamond Star Motors, aiming to solve their individual problems by working together.
• The partnership led to the creation of the DSM manufacturing plant in Bloomington-Normal, Illinois, which was a high-tech facility capable of producing multiple car models.
• The Eagle Talon, Mitsubishi Eclipse, and Plymouth Laser became iconic cars of the 90s, known for their turbocharged engines and sleek design.
• Despite their success, the partnership ended in the late 90s, with Chrysler pulling out and Mitsubishi continuing the Eclipse line on its own.
• The legacy of the DSM Chrysler partnership lives on, with a dedicated fan base and a thriving aftermarket scene for these classic cars.

The Birth of the DSM Chrysler Partnership

When Mitsubishi Met Chrysler: A Love Story

Picture this: It’s the 1980s, and two automotive giants are stumbling around like they’ve had one too many at the local bar. Chrysler, fresh off a rollercoaster ride of popularity with its K-car, was running on fumes by 1985. Meanwhile, Mitsubishi was stuck in a vicious cycle of trying to sell more cars in the U.S. without stepping on the toes of import quotas. So, what do two struggling companies do? They wake up one morning and realize they’re in bed together, forming what would become Diamond Star Motors (DSM). It was a match made in automotive heaven.

The 1985 Rescue Mission: Saving Chrysler

Chrysler was teetering on the edge of bankruptcy, clutching onto government loans like a lifeline. They needed a hero, and Mitsubishi was looking for a sidekick to boost its U.S. presence. Enter the 1985 rescue mission. Chrysler and Mitsubishi decided to pool their resources, creating a joint venture that would breathe new life into both companies. It was like a buddy cop movie, but with more turbochargers and less gunfire.

Pooling Resources: The Budget-Friendly Approach

Pooling resources was the name of the game. Why spend a fortune when you can share the costs? Chrysler and Mitsubishi decided to split the bill, combining their expertise in design, engineering, and manufacturing. They even picked Normal, Illinois, as the home for their new manufacturing plant, where they planned to roll out up to 240,000 cars a year. Talk about a budget-friendly approach to building an empire!

Building the Dream: The DSM Manufacturing Plant

Bloomington-Normal: The Chosen Land

So, picture this: Mitsubishi and Chrysler, two giants of the car world, decided to play house. But where do you build this dream house? After checking out a bunch of spots, they fell head over heels for Bloomington-Normal, Illinois. Why? Well, it wasn’t just for the cornfields! This place had a prime location, a top-notch quality of life, and a community vibe that was just too good to pass up. With construction kicking off faster than you can say “turbocharged,” the plant was ready to roll and could crank out a whopping 240,000 cars a year.

Robots, Robots Everywhere: The Tech-Savvy Plant

Welcome to the future, folks! The DSM plant wasn’t just any car factory. It was like stepping into a sci-fi movie with all its tech wizardry. We’re talking 600 industrial robots doing the heavy lifting, achieving 90% automation in welding and 20% in the final assembly line. These robots were the real MVPs, making sure everything was spot on, every single time. Who knew robots could be this cool?

Six Models, One Line: The Manufacturing Magic

Now, here’s where things get really wild. This plant wasn’t just cranking out one model. Nope, it was like a car-making buffet, serving up six different models on a single line! From the Eagle Talon to the Mitsubishi 3000GT, this place was a car lover’s paradise. It was all about flexibility, kind of like a yoga class for cars. And let’s be honest, who doesn’t love a good stretch?

“In the world of car manufacturing, DSM was like a magician pulling rabbits out of a hat, except the rabbits were cars, and the hat was a highly automated assembly line.”

So, if you ever wondered how Honda and Nissan’s merger talks might shake up the car world, just remember the DSM plant. It’s proof that when companies team up, they can create something truly magical.

The Turbocharged Trio: Talon, Eclipse, and Laser

The Fast and the Furious: DSM Style

When it comes to turbocharged excitement, the Eagle Talon, Mitsubishi Eclipse, and Plymouth Laser were like the three musketeers of the automotive world. They burst onto the scene in the early ’90s, offering a blend of speed and style that was hard to resist. These cars weren’t just about getting from point A to B; they were about doing it with flair. Imagine zipping down the highway with the wind in your hair and the roar of a turbocharged engine in your ears. That’s the kind of thrill these cars promised.

This review perfectly highlights what made the Talon revolutionary: its advanced AWD system, potent turbocharged engine, and distinctive styling that still catches eyes today.

Turbocharged Monsters: The Engines That Roared

Under the hood, these cars packed quite a punch. The turbocharged models, equipped with Mitsubishi’s 4G63 engine, were the real stars of the show. With a 2.0-liter turbocharged heart, they could easily leave many other cars in the dust. The engines were so potent that they became a favorite among car enthusiasts who loved to tinker and boost performance even further. Whether it was the 1992 Eagle Talon TSi or its siblings, these cars were all about power and performance.

As you can see from the video, the 4G63 wasn’t just another four-cylinder engine - it was an engineering masterpiece that could handle remarkable amounts of power with the right modifications.

From Secretary to Speed Racer: A Car for Everyone

What made the Talon, Eclipse, and Laser truly special was their accessibility. They weren’t just for the elite; they were cars that anyone could aspire to own. With a range of models and price points, there was something for everyone. From the base models that offered a taste of the sporty life to the high-performance turbocharged versions that could turn any driver into a speed racer, these cars were a testament to the idea that speed and style shouldn’t be out of reach for the everyday driver.

These cars weren’t just vehicles; they were an experience. They offered a way for people to escape the mundane and embrace the thrill of the open road. Whether you were cruising through the city or taking on the twists and turns of a country road, the Talon, Eclipse, and Laser made every drive an adventure.

The Rise and Fall of the Eagle Talon

The Talon Takes Flight: A Star is Born

Back in the early ’90s, the Eagle Talon was the car that made you feel like a superstar without needing a movie contract. It was part of the turbocharged trio, alongside the Mitsubishi Eclipse and Plymouth Laser, that could outrun many pricier cars. Imagine showing up to a street race, and your little Talon, with its turbocharged engine, leaves a Mustang in the dust. That’s right, this car was a beast on the road. It was like the underdog in a sports movie, always punching above its weight.

1998: The Year the Talon Lost Its Feathers

But like all good things, the Talon’s glory days couldn’t last forever. By 1998, the Talon was quietly phased out, much to the dismay of its fans. Sales were plummeting faster than a lead balloon, and Chrysler decided it was time to pull the plug. They didn’t even bother with national ads in 1997, leaving the Talon to fade into obscurity with only a few local dealer ads to keep it company.

Hopes for a Comeback: Talon Fans Unite

Despite its demise, Talon enthusiasts still hold out hope for a comeback. The car left a legacy of speed and style that refuses to die. Owners dream of the day when the Talon might rise again, like a phoenix from the ashes. Until then, they keep their beloved cars running, sharing tips and stories, and keeping the spirit alive. After all, who wouldn’t want to see a turbocharged Talon back on the road, ready to take on the world once more?

The Second Generation: Bigger, Bolder, Better

Chrysler Bows Out: The End of an Era

So, Chrysler decided it was time to pack up and head home. After playing a big role in designing the second generation, they said, “See ya!” and left the party. They ditched the Plymouth Laser, which wasn’t exactly flying off the shelves, and focused on selling DSMs instead of making them. Chrysler also sold off their Mitsubishi stake, effectively hitting the brakes on their active partnership. It was like they ghosted Mitsubishi, leaving them to carry on solo.

The Convertible Spyder: Letting Your Hair Down

Imagine cruising down the highway with the wind in your hair, and the sun shining down—sounds like a dream, right? Well, Mitsubishi made it a reality with the Convertible Spyder. Released in 1996, this drop-top was all about style and fun. It had about 150 pounds of extra metal to keep it sturdy, and you could choose between a base 2.4-liter engine or a turbocharged 2.0-liter, though sadly, no all-wheel drive here. But hey, who needs AWD when you’re busy catching rays?

Turbocharged and Cushy: The Best of Both Worlds

The second-gen DSMs were like a mullet—business in the front, party in the back. They kept the turbocharged excitement of the first generation but added a touch of luxury. Inside, these cars were downright cushy, a far cry from their lean and mean predecessors. Despite the added comfort, they only gained about 100 to 150 pounds, bringing the curb weight to around 3200 for the fully-loaded AWD models. And they still hit top speeds of around 140 mph. Talk about having your cake and eating it too!

The second generation of DSMs was a wild ride—Chrysler bailed, Mitsubishi went solo, and the cars got a whole lot fancier. But underneath the new glitz, they still packed a punch, proving that sometimes, you really can have it all.

The Legacy of the DSM Chrysler Partnership

Diamond Stars Shine Bright: A Lasting Impact

Once upon a time, when Chrysler and Mitsubishi decided to team up, they gave birth to the Diamond Star Motors (DSM) partnership. This collaboration wasn’t just about cars; it was about creating a legacy. The DSM vehicles, especially the Mitsubishi Eclipse, Eagle Talon, and Plymouth Laser, became icons in the automotive world, leaving a lasting mark on car enthusiasts. They were like the cool kids in high school—everyone wanted to be seen with them.

The Aftermarket Boom: Keeping the Dream Alive

Even after the partnership ended, the love for DSM cars didn’t fade. The aftermarket scene exploded like a firework on the Fourth of July. People were tricking out their DSMs, adding turbochargers, spoilers, and anything else they could get their hands on. It was like a never-ending car party, and everyone was invited. The aftermarket industry ensured that the spirit of DSM lived on, keeping these cars on the road and in the hearts of many.

This incredible build demonstrates why these cars have maintained such a devoted following long after production ended. The attention to detail and engineering prowess shown here mirrors the innovative spirit that created the original DSM partnership.

Finding a Gem: The Hunt for a Good DSM

Looking for a good DSM car today is like a treasure hunt. You never know what you’re going to find. Some are pristine, lovingly cared for by their owners, while others… well, let’s just say they’ve seen better days. Finding a gem among the rough ones is a thrill for any car enthusiast. And once you find it, you hold on to it like a rare artifact from a bygone era.

DSM cars might not have been perfect, but they were perfectly loved. Their quirks only added to their charm, making them unforgettable in a world of forgettable cars.

In the end, the DSM Chrysler partnership wasn’t just about making cars; it was about making memories. And those memories continue to drive the passion of car lovers everywhere.

The Quirky Side of DSM Cars

Unholy Acceleration: The Turbocharged Thrill

Let’s get one thing straight: DSM cars aren’t just about getting from point A to B. They’re about getting there with a roar that would make a lion jealous. Turbocharged engines are the heart of these beasts, offering a thrill that most cars in their class can only dream of. You know you’re in for a ride when your car’s acceleration feels like a rollercoaster on steroids. It’s not just about speed; it’s about the feeling of your stomach doing flips as you hit the gas.

The AWD System: Traction for the Bold

The AWD (All-Wheel Drive) system in DSM cars is like having a superpower. Rain, snow, or gravel, these cars grip the road like a cat on a scratching post. It’s traction for the bold, making every drive feel like an adventure. Whether you’re taking a sharp corner or just cruising down a slick highway, the AWD system has got your back. You might even find yourself taking the long way home just to experience that perfect balance of power and control.

Quirks and Features: Love Them or Leave Them

Ah, the quirks. DSM cars are like that eccentric uncle who always has a story to tell. From the pop-up headlights that have a mind of their own to the mysterious rattles that come and go as they please, these cars have personality. Here’s a quick rundown of some quirks you might encounter:

• Pop-Up Headlights: They work… most of the time.
• Rattle Symphony: A concert of sounds that might just be your new favorite soundtrack.
• Turbo Lag: The wait before the storm. It’s like a suspense thriller every time you accelerate.

Owning a DSM car is not just about driving; it’s about embracing the unexpected. It’s about enjoying the ride, quirks and all, because sometimes the road less traveled is the most fun.

These cars may not be perfect, but that’s part of their charm. They’re built for those who appreciate the journey as much as the destination.

By the way, if you’re into car maintenance, keep an eye on the beta launch of Mobile Greaser, which promises to make keeping your DSM in top shape a breeze.

So, buckle up, embrace the quirks, and enjoy the ride. Because with a DSM, every drive is an adventure waiting to happen.

Discover the fun and unique features of DSM cars! These vehicles are not just about getting from point A to point B; they have quirky designs and cool tech that make driving exciting. Want to learn more about these fascinating cars? Visit our website for all the details!

Conclusion

So there you have it, folks! The tale of Chrysler and Mitsubishi teaming up to create the Eagle Talon, Mitsubishi Eclipse, and Plymouth Laser is like a buddy movie where both sides needed a win. Chrysler was in a bit of a pickle, and Mitsubishi wanted to sell more cars in the U.S. without stepping on any toes. Together, they made some pretty snazzy cars that gave the big boys a run for their money. Sure, the partnership didn’t last forever, but while it did, it was a wild ride full of turbocharged fun and a bit of drama. And who knows, maybe one day we’ll see these iconic names make a comeback. Until then, keep dreaming of turbocharged engines and the open road!

Frequently Asked Questions

What is Diamond Star Motors (DSM)?

Diamond Star Motors, or DSM, was a joint venture between Chrysler and Mitsubishi. It was formed in 1985 to create sporty cars like the Eagle Talon, Mitsubishi Eclipse, and Plymouth Laser.

Why did Chrysler and Mitsubishi team up?

Chrysler needed a new sports car, and Mitsubishi wanted to sell more cars in the U.S. They decided to work together to save money and share engineering ideas.

Where were the DSM cars made?

The cars were built in a special factory in Bloomington-Normal, Illinois. This plant could make up to 240,000 cars a year and used lots of robots to help build the cars.

What made the Eagle Talon, Mitsubishi Eclipse, and Plymouth Laser special?

These cars were known for their turbocharged engines and sporty looks. They were fast and fun to drive, making them popular among car fans.

Why did the Eagle Talon stop being made?

The Eagle Talon was discontinued in 1998 because sales were not as strong as before. Chrysler decided not to make a new version.

What happened to the DSM partnership?

Chrysler and Mitsubishi ended their partnership in 1999. Chrysler stopped making the cars, and Mitsubishi continued on its own with new models.